Streamlining workflows and delivering engaging content to the right audience at the right time is essential to a successful marketing effort. Most modern marketing automation platforms allow agencies and corporate marketing teams to leverage technology to become more effective marketers and increasing efficiencies. Marketing automation provides the ability for marketing professionals to spend more time on things that matter (like strategy and understanding the customer) and less time on...Read more
Integrate paid and organic search for increased efficiency
Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, we often hear about "holistic search", but are marketers really doing it?
Both paid and organic search are targeting the same consumer.
Holistic search strategy and planning is very straightforward to implement.
It can maximize both performance and efficiency.
For these reasons, holistic search should be a central part of any campaign. Below are the five...