Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, we often hear about "holistic search", but are marketers really doing it?

Both paid and organic search are targeting the same consumer.
Holistic search strategy and planning is very straightforward to implement.
It can maximize both performance and efficiency.
For these reasons, holistic search should be a central part of any campaign. Below are the five...

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