As an experienced marketer with both an agency and corporate background, I’m often asked the question “What do you think of our website?” ...My answer to this question is always: Let’s check the scoreboard - what do the numbers say?

In this exciting age of “big data”, a treasure trove of marketing analytics and campaign metrics are readily available to us. Through a variety of tools, dashboards and subscription services, digital marketers have the ability to accurately measure success and...

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