Strategic Marketing Manager, Storyteller and R.O.I. generator!

  • Advised one or more organizations
  • Received an award or special recognition
  • Networked with other professionals
  • Limited-edition achievement recognizing early members of Workfolio
  • Received one or more promotions within an organization
  • Generated a substantial amount of money for an organization
  • Endorsed by co-workers or clients
  • Has had direct reports in an organization

You have a needle? I'll help you move it!

Theodore Jolly
Helping businesses have productive conversations with customers for almost 20 years!

For as long as I can remember, I've had a fascination with how businesses engage their customers. I think it started when I was a kid and became just as interested in Super Bowl commercials as the game itself. Fast-forward to today and my passion for effective marketing endures. I can’t help but glance up at a billboard while sitting at a red light and ask myself questions like - Does it work? …How could we have made this better?

Whether it is guiding marketing initiatives for a high-tech Fortune-500 company, creating sales messaging that tells compelling stories focused on customer benefits, or developing forward thinking product launch strategies that deliver exceptional ROI; I enthusiastically approach each challenge with dedication, determination and deeply rooted passion for helping businesses achieve goals through effective marketing. It is precisely this determination that has helped me bring great success to the firms and teams that I’ve been a part of throughout my career. The experience that I’ve gained is valuable. It has helped me grow as a business professional and has made me better-equipped to help companies get the most from their marketing investment.

Questions...   ...answers

Why Marketing?
Helping businesses connect with customers has NEVER been more exciting than it is right now! There are more creative avenues than ever before with new channels emerging every day! Business intelligence is readily available and it's never been easier to "keep score" by capturing and analyzing market data. It's also a pretty amazing feeling to share in the success when the team comes together and crushes campaign goals!
What one word would you use to describe yourself?
"Professional" - Throughout my career, this is a word that has come to have deep meaning for me. I believe in conducting myself with integrity, being reliable and being someone who others want to work with. When you work with "pros", projects become much easier, more successful and a lot more FUN.
What's the best advice you've ever received?
My Mom once told me that the easiest thing to do in life is to be on time. She's right! I've taken it a step further and I try and be five minutes early for everything. Doing this eliminates a lot of stress and I always get a good seat at the conference room table!

What do you see on the horizon for your line of work?
Big data will continue to drive marketing optimization. New methods of gaining information about the customer will continue to emerge and allow businesses to further optimize the delivery of marketing content.

Is there any advice you would give to a person who is starting out in marketing/communications?
Be a good coworker! You don’t have to be a 10 on absolutely everything, but if you are a hard worker and a pleasant colleague, people will want you around. The quality of your output and a professional manner of delivery matter, but don’t neglect being a pleasant team member. Be dependable, respectful and drama-free!

Ted Jolly




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The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to work harder to explain the problem that they're solving.

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