11 Powerful Approaches to Marketing "Unsexy" Products

November 5, 2018

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have to work harder to explain the problem that they're solving.

Moreover, some industries serve fundamental needs in society—but don't receive the kind of attention heaped on upstarts like Snapchat: Think Oracle, the second-highest earning software developer in the world; its name would likely draw a...

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6 Ways Businesses Leverage Social Media During Live Events

October 17, 2018

Looking for ways to generate excitement and social exposure during a big event?

Here are six ways businesses have leveraged social media to create connections with people during events.

#1: Broadcast Live From the Event

Leverage the power of live events by bringing fans into the action with live broadcasts. Live video grants viewers from near and far access to an experience that they may have otherwise missed out on.

Cadillac turned the grand opening of Cadillac House in New York into a...

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Get With the Program!

October 17, 2018

Programmatic marketing is an asset that has been overlooked by B2B companies because it is perceived as incompatible with niche markets; however, this perception is untrue. Programmatic marketing can analyze audience behaviors, and enable companies to create ads and content based upon their target markets' unique and specialized needs.

If you are not convinced that programmatic marketing is a good fit for your company, there are 3 benefits of programmatic marketing for B2B companies to...

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Grabbing the Attention of a B2B Audience

October 17, 2018

Running a successful B2B business today is incredibly challenging now that there are so many business areas to master, such as public relations, branding, customer service, email marketing, social media, SEO, just to name a few. But regardless of what areas of your B2B business you choose to invest your time into, there's one business skill that you must work on that is crucial for finding and keeping customers. That skill is the ability to effectively engage with your customers. Here are 5...

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Know the Score When it Comes to Your Website

November 7, 2017

As an experienced marketer with both an agency and corporate background, I’m often asked the question “What do you think of our website?” ...My answer to this question is always: Let’s check the scoreboard - what do the numbers say?

In this exciting age of “big data”, a treasure trove of marketing analytics and campaign metrics are readily available to us. Through a variety of tools, dashboards and subscription services, digital marketers have the ability to accurately measure success and...

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