Running a successful B2B business today is incredibly challenging now that there are so many business areas to master, such as public relations, branding, customer service, email marketing, social media, SEO, just to name a few. But regardless of what areas of your B2B business you choose to invest your time into, there's one business skill that you must work on that is crucial for finding and keeping customers. That skill is the ability to effectively engage with your customers. Here are 5...Read more
Three Benefits of Programmatic Marketing for B2B Companies
Programmatic marketing is an asset that has been overlooked by B2B companies because it is perceived as incompatible with niche markets; however, this perception is untrue. Programmatic marketing can analyze audience behaviors, and enable companies to create ads and content based upon their target markets' unique and specialized needs.
If you are not convinced that programmatic marketing is a good fit for your company, there are 3 benefits of programmatic marketing for B2B companies to...Read more
Social Media how-to. Do you want to activate more people during live events?
Looking for ways to generate excitement and social exposure during a big event?
Here are six ways businesses have leveraged social media to create connections with people during events.
#1: Broadcast Live From the Event
Leverage the power of live events by bringing fans into the action with live broadcasts. Live video grants viewers from near and far access to an experience that they may have otherwise missed out on.
Cadillac turned the grand opening of Cadillac House in New York into a...Read more